If you are a service business owner, you are likely deciding between the two biggest names in the industry: Jobber (the SMB favorite) and ServiceTitan (the enterprise standard).
The choice often comes down to one question: Are you trying to “organize” your business, or “scale” it to $10M+?
Jobber is designed for speed, flexibility, and transparency. It is widely considered one of the best HVAC software options for residential businesses with 1–15 technicians who want to get up and running in days.
ServiceTitan is an operating system for growth. It is built for companies with 15+ technicians who need strict workflows, advanced inventory capability, and granular job costing to squeeze every percentage point of profit out of a job. For a broader look at the market, check out our list of ServiceTitan alternatives.
Below, we break down the pricing, features, and hidden realities of choosing between these two giants in 2026.
Quick Definitions
Workflow Compliance: A feature (common in ServiceTitan) that forces technicians to complete specific forms or steps before they can close a job.
Good-Better-Best (GBB): A sales presentation method where technicians offer three tiers of service (e.g., Repair, Replace, Upgrade) to increase ticket size.
Web Connector: The legacy middleware used to sync software with QuickBooks Desktop. ServiceTitan uses a proprietary, robust version of this; Jobber’s support for Desktop is limited.
| Feature | Jobber | ServiceTitan |
|---|---|---|
| Best For | 🚀 Small-Med Biz (Residential Focus) | 🏢 Enterprise (Commercial & Growth) |
| Entry Cost | ✅ Low Barrier ($19/mo start) | ⚠️ High Barrier (High Monthly Min.) |
| Onboarding | ⚡ Instant (Do It Yourself) | ⏳ Long (8-12 Weeks Setup) |
| Marketing | ✉️ Basic (Mailchimp Sync) | 📢 Marketing Pro (True ROI Tracking) |
| Reporting | Standard (Clean & Simple) | 🏆 Advanced (Deep Analytics) |
| Commercial | Light Commercial | 🏗️ Full Support (Progress Billing) |
| Final Verdict | Try Jobber Free | Get ServiceTitan |
The “David vs. Goliath” Feature Grid
ServiceTitan wins on depth; Jobber wins on usability. This grid highlights exactly what you gain (and lose) with each.
| Feature | Jobber (The Agile Choice) | ServiceTitan (The Powerhouse) |
|---|---|---|
| Best For | Residential Service (1–20 Techs) | Enterprise / Commercial / Growth (20+ Techs) |
| Pricing Model | Transparent (Flat rate per plan) | Quote-Based (Per-tech license + Add-ons) |
| Onboarding | Self-Serve (DIY in 1–3 days) | Managed (6–12 weeks w/ Implementation Manager) |
| Contracts | Month-to-Month (Cancel anytime) | Annual/Multi-Year (Strict lock-in) |
| Dispatch Board | Flexible (Drag-and-drop, easy to change) | Strict (Capacity planning, zone-based routing) |
| Inventory | Basic (Part lists, low stock alerts) | Advanced (Multi-warehouse, POs, replenishment) |
| Sales Proposals | Basic (Quotes with “Optional Line Items”) | Advanced (Visual “Good-Better-Best” slides) |
| Marketing | Integrations (Mailchimp/Zapier) | Native (Marketing Pro with ROI attribution) |
| QuickBooks | Online Only (Native 2-way sync) | Desktop & Online (Deep native integration) |
1. Pricing & Contracts: The “Real Cost” of Year 1
The most significant difference is the barrier to entry. ServiceTitan is an investment; Jobber is a subscription.
Jobber Pricing (2026 Estimates)
Jobber publishes its pricing openly. There are no setup fees and no contracts. You can read our full Jobber review for a breakdown of each tier.
- Core: ~$39/mo (1 user) – Basic scheduling and invoicing.
- Connect: ~$169/mo (Up to 5 users) – Adds QuickBooks Online sync and automated reminders.
- Grow: ~$349/mo (Up to 15 users) – Adds “Job Costing,” 2-way text messaging, and quote follow-ups.
- Plus: ~$599/mo – The newest tier for larger teams, adding the “AI Receptionist” and specific marketing tools.
Hidden Costs: None, really. You might pay extra for additional users beyond your plan limit (~$29/user), but the base fee covers the software.
ServiceTitan Pricing (2026 Estimates)
ServiceTitan does not publish pricing. You must negotiate a contract. See our in-depth ServiceTitan review for more on their billing model.
- License Fees: Estimated $250–$400 per technician/month.
- Onboarding Fee: A mandatory one-time fee ranging from $5,000 to $50,000+ depending on data migration complexity.
- Add-Ons: “Marketing Pro,” “Phones Pro,” and “Pricebook Pro” are often sold as separate line items.
The “Transition Point” Analysis:
If you have 5 technicians:
- Jobber (Grow): ~$4,200/year total.
- ServiceTitan: ~$25,000/year (Licenses) + $10,000 (Setup) = ~$35,000 Year 1.
Verdict: You must be sure ServiceTitan’s advanced features will generate an extra $30k in profit to justify the switch.
2. Sales Workflows: “Optional Line Items” vs. “Good-Better-Best”
For residential HVAC, Plumbing, and Electrical, the ability to upsell is critical.
ServiceTitan’s Approach:
ServiceTitan defined the pricebook and flat rate standard. When a tech builds a quote, the iPad app presents a slick, “Good-Better-Best” slide deck. The customer taps the option they want. It feels like a high-end retail experience and is proven to increase average ticket size. (If you need this feature but want a cheaper tool, check out our ServiceTitan vs Housecall Pro comparison).
Jobber’s Approach:
Jobber allows for “Optional Line Items.” You can add a “System Flush” or “Surge Protector” to a quote as an option. The customer can check a box to add it.
- Pro: Simple and effective for basic upsells.
- Con: It lacks the psychological “sales presentation” feel of ServiceTitan’s tiered options.
3. QuickBooks Integration: The Desktop Divide
This is often the dealbreaker.
If you use QuickBooks Desktop (Enterprise/Premier):
- ServiceTitan is the winner. It was built originally for QBD users. Its “Web Connector” integration is robust, handling complex inventory syncs, class mapping, and batching.
- Jobber struggles here. It is primarily built for QuickBooks Online. While you can sync to Desktop via third-party tools or file exports, it is not the seamless, real-time experience legacy companies need. (FieldEdge is another strong contender here; see FieldEdge vs ServiceTitan).
If you use QuickBooks Online (QBO):
- Jobber has one of the best 2-way QBO syncs on the market. It is instant and handles invoices/payments flawlessly.
- ServiceTitan also syncs well with QBO, but its complexity can sometimes cause “sync errors” if your accountant isn’t vigilant about closing dates and inventory mapping. For more details on what syncs, see our QuickBooks integration details.
4. Implementation: DIY vs. Managed
Jobber (The DIY Route):
You can start a free trial, upload your client list (CSV), and send your first invoice in 30 minutes. Training technicians takes about 15 minutes because the app is as simple as Uber.
- Risk: You might set it up “wrong” (e.g., messy pricebook) because no one is guiding you.
ServiceTitan (The Managed Route):
You will be assigned an Implementation Manager. You will spend 6–12 weeks on weekly calls mapping your GL codes, cleaning your data, and configuring “Workflow Compliance” rules.
- Benefit: Your business processes are professionalized.
- Risk: It is exhausting. Many companies “stall” during implementation because they underestimate the time commitment.
Decision Matrix: When to Switch?
Use this logic to decide if you are ready to graduate from Jobber to ServiceTitan.
- Do you have fewer than 10 technicians?
- Stay with Jobber. The overhead of ServiceTitan is likely too high. See Jobber vs Housecall Pro for a more relevant comparison.
- Do you have a dedicated Inventory Manager?
- Move to ServiceTitan. Jobber cannot handle multi-warehouse replenishment effectively (read more on inventory management).
- Is your annual revenue over $3M?
- Move to ServiceTitan. You need the granular reporting and “Marketing Pro” attribution to scale further.
- Do you rely on QuickBooks Desktop?
- Move to ServiceTitan (or FieldEdge). Jobber’s QBD support will frustrate you.
- Do you do 50%+ Commercial Construction work?
- Consider specialized tools. Neither Jobber nor ServiceTitan excels at long-term project management (retainage, progress billing).
Sources
- Jobber Pricing Page (Verified Jan 2026) – https://getjobber.com/pricing
- ServiceTitan System Requirements (Verified Jan 2026) – https://help.servicetitan.com/
- Jobber QuickBooks Integration Guide (Verified Jan 2026) – https://help.getjobber.com/
- Capterra Comparison: Jobber vs ServiceTitan (Verified Jan 2026) – User reviews on “Ease of Use.”
Frequently Asked Questions (FAQ)
Is ServiceTitan worth the money for small businesses?
Generally, no. If you have fewer than 3-4 trucks, the cost (both in dollars and setup time) usually outweighs the benefits. Jobber or Housecall Pro gives you 90% of the functionality for 20% of the price.
Does Jobber integrate with QuickBooks Desktop?
No, Jobber has deprecated its QuickBooks Desktop sync. It focuses entirely on QuickBooks Online Integration. ServiceTitan supports both Desktop and Online robustly.
Can I import my Jobber data into ServiceTitan?
Yes. ServiceTitan’s onboarding team will take your Jobber exports (Client list, Job History) and map them into ServiceTitan. However, this is a paid service included in your implementation fee.
Does ServiceTitan have a free trial?
No. You must schedule a demo. Jobber offers a 14-day free trial with no credit card required, allowing you to test it immediately.
Which one is better for electrical contractors?
For service electricians, ServiceTitan’s pricebook features are superior for selling panel upgrades and rewires. For new construction electricians, neither is perfect, but Jobber is simpler for basic time tracking.